Direct mail has always been a crucial part of a marketer’s toolkit. Its tangible nature, as well as its personalization and targeting capabilities, can lead to significant returns on investment (ROI). With Informed Delivery, you can enhance your direct mail campaigns by integrating them with digital capabilities. Imagine being able to supercharge your direct mail results even further!
What is USPS Informed Delivery?
Informed Delivery is a service that bridges the gap between traditional mail and digital convenience. It provides direct mail recipients with digital previews of their incoming mail. These previews appear in recipients' email inboxes or on their Informed Delivery dashboards, doubling the marketing impressions and increasing the likelihood of your message being seen.
Imagine launching a postcard ad. With a well-managed Informed Delivery account, your postcard's digital preview can appear in full color, complete with interactive elements that drive traffic straight to your website. This is more than just a grayscale image; it's a vibrant, engaging representation of your brand that can elicit powerful responses from your audience.
In today's digital age, consumers are finding their email inboxes increasingly cluttered, leading to a resurgence of trust in traditional mailboxes. Research indicates that campaigns combining direct mail and digital perform better than email alone. This is where Informed Delivery shines, blending the tangible impact of direct mail with the broad reach and interactive capabilities of digital marketing.
The marketing benefits of USPS Informed Delivery
Informed Delivery offers numerous benefits for marketers who create campaigns:
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Higher Email Open Rates: According to USPS, emails from Informed Delivery tend to have higher open rates than average, boosting your campaign's visibility.
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Multiple Impressions: With each piece of mail, you have the potential to generate at least two impressions: one when the consumer views the digital preview, and another when they physically interact with the mail.
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Driving Consumer Response: Through Informed Delivery, direct mail transforms into an interactive platform. Your campaigns can lead consumers to a digital experience, such as your website or a special offer, prompting immediate action.
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Digital Reach: Informed Delivery takes your direct mail efforts to the next level. It not only mirrors the capabilities of email marketing but also enhances them by providing a tangible, physical component that can be interacted with.
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Increased ROI Potential: By doubling the impressions and creating the potential for an interactive experience, Informed Delivery could significantly increase your campaign's ROI.
- Insightful Analytics: USPS Informed Delivery allows you to analyze your campaign results, including email open rates and number of click-throughs, providing invaluable insights for future initiatives.
To fully harness the power of Informed Delivery, it's crucial to set up the service correctly. This involves designing an Interactive Campaign with a full-color image and interactive elements, such as URLs. While this might require an initial learning investment, it's a step you can't afford to skip if you want to reap all the benefits of this powerful tool.
USPS Informed Delivery offers a seamless blend of direct mail marketing and digital interaction. This service enables marketers to create more impactful campaigns, connect with customers in an innovative way, and potentially improve their ROI. Don't miss the chance to transform your direct mail marketing approach with this innovative tool!
