In today’s world of digital content, it’s easy to become oversaturated with online advertisements. As marketers, your target audience members have likely trained their brains to ignore content interrupters like online ads and product placements.
What if we told you there was a way to grab their attention in a way that will delight them, not annoy them? Outdoor advertising — often called out-of-home (OOH) advertising — is a great way to market your brand. Outdoor advertising is more than just billboards; it can include any medium from benches to buses to window displays. Let us tell you all about the benefits of outdoor advertising.
Outdoor advertising stands alone.
Therefore, it demands attention. Unless you’re in Times Square, you’re likely never surrounded by competing outdoor ads. Out-of-home ads are typically larger so they can be seen/read from farther distances. In order to garner attention, most OOH advertisements are creatively eye-catching with bright colors and few words.
Outdoor advertising can reach a large audience.
If you’re running a campaign with a broad target audience, outdoor advertising may be perfect for you. Since OOH ads are public, they are seen by all kinds of people, even ones who are more difficult to reach, such as busy working professionals or lower-income consumers with limited access to more traditional media.
Outdoor advertising can be budget friendly.
A quick internet search can show you a cost breakdown of different types of advertising media. Outdoor advertising tends to be on the more cost-effective end of the spectrum while still giving you a high return on investment (ROI). Like most forms of advertising, the more you spend on OOH ads, the better your ROI will be.
Outdoor advertising impacts purchasing decisions.
When it comes to placing your outdoor ads, location is everything. You want your product or service to be on the customer’s mind when they shop next. Research will tell you that outdoor advertising is the medium most seen by shopping center consumers in the last “period of influence” before they make a purchase. Knowing this, you should be sure to make your outdoor ads stand out and inform.
Outdoor advertising goes hand-in-hand with traditional media.
When you’re planning your next advertising campaign, consider how OOH ads can be an extension of your digital ads, and vice versa. The more exposure a consumer gets to a campaign, the more likely he or she is to buy into it. Because you’re utilizing different media in different places, your target consumer will likely see your ads more than once, hopefully encouraging a purchase, call or click.
Outdoor advertising is a fantastic way to expose your target audience to your brand. People will stumble upon OOH ads more naturally than those online, making them a part of their everyday lives. Be sure to take advantage of this smart strategy when you plan your next advertising campaign.
