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Learn why customers throughout British Columbia and the Pacific Northwest rely on Print Advantage products for their branding and marketing campaigns.

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Let us combine our product knowledge and expertise with the service necessary to take your project from concept to completion. Business cards to brochures, branded apparel to banners and displays, we'll deliver what you need, on time.

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When Marketing Worlds Collide: Bridging Offline and Online Efforts

Marketing for businesses is often a game of old world vs. new world. But instead of pitting the two against each other, it’s time to reframe your thinking. Who says two proven marketing methods can’t coexist to form a super strategy? 

We’re proposing a world where your printed brochures and your social media posts can live in harmony. Let’s explore how you can best leverage your offline marketing materials to support your online marketing efforts, and vice versa. 

 

Start with a Consistent Message

A successful marketing campaign stays consistent with messaging no matter the channel. The first step to building a cross-functional campaign is to decide what goal you’re trying to accomplish and what you’re trying to say. After establishing your goals, write out your key points and your key messages. Then think about how those will best translate to your offline or online tools. 

Consider this—just because a hashtag is a social element doesn’t mean it shouldn’t live on your physical printed marketing pieces. Develop hashtags and a call to action that you can include on your direct mail pieces or posters to encourage your audience to take their offline interest in your story online. You can also send a mailer and encourage people to take a picture of it and use those hashtags online that you create.

 

Choose Your Channels

After you’ve identified your goal, it’s time to choose your channels. If possible, try to get the same audience offline and online. This is made possible by keeping the most accurate and up-to-date records like email and mailing address for your customers. 

Some examples of cross-promotion include using brochures that drive business back to your website or creating excitement via email for a special surprise that’s on its way in the mail. Use one channel to promote what’s coming next. Or, as we’ll discuss below, you can use channels to immediately mix the offline and online experiences. 

 

Mix Your Channels

Artificial intelligence sounds like something of the future but it’s already here to stay. Simply put, it means that it is a task done by computers or machines that would normally need to be done by a human. You could use artificial intelligence to better identify audiences you’re targeting. For example, there is capability online to identify total strangers who have been checking out your website. You could then prompt them with a digital advertisement asking them to enter their address for a mailed surprise. This is one example of how you can take the conversation offline after establishing the relationship online.

Using an app, you can also create physical objects, like a sign or a cardboard cutout, along with a QR code on the physical piece that opens up a fun online experience once scanned on a phone’s camera app. There are endless possibilities to mix the online and offline experience just waiting to be designed and printed. 

 

Long gone are the days of choosing old school vs. new school. That’s because when paired together, it’s a match made in heaven. Both are effective at driving sales to your business and when integrated, your chances of success exponentially increase.

  • What Our Customers Are Saying
    What Our Customers Are Saying

    We at CommTech Show were very pleased with the print products supplied by Print Advantage. We had a great variety of print from programs to signage. All were created to our satisfaction, delivered on time, and were of excellent quality and to our specs. We encourage you to use Print Advantage for all your needs.

    - Linda Guzman

    Having worked with many printers over the years we now find ourselves using Print Advantage almost exclusively! Doug & Darrin make an excellent team that never falls short of amazing in service, quality, and turnaround for small and large print runs.

    I would highly recommend giving them a try, or at very least comparing quotes to see how they stack up--chances are you'll be happy you did!

    -Colin SA
    Marketing Manager
    Pinnacle International

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