Email marketing is a simple, affordable and effective way of reaching out to customers. If your small business is interested in promoting itself and gaining new customers, check out these tips and steps to creating an email marketing campaign.
1. Choose an email provider.
The first step in building an email marketing campaign for your small business is choosing an email marketing service provider to utilize. For best results, it’s better not to use an email platform such as Gmail, Hotmail or Outlook, but rather a company specifically designed to support email marketing campaigns.
Companies which provide email marketing campaign platforms will allow your business to draft and send bulk emails, create and manage your database, offer customizable email templates and even campaign management software. These services allow your business to continue to check back on the campaign and follow its return on investment.
2. Build an email list.
Next up: build your business’s email list of potential and current customers. Set up a database on your email platform with all of the email addresses available from clients. One easy way to add emails to the list is offering an “Email Signup” link on your company’s website, which will feed straight into your email database.
When promoting your email signup, be sure to include all expectations and benefits customers can have from following campaigns. Items such as “Exclusive offers and promotions” and “A free sample!” are great incentives for clients to see before signing up for your email list.
3. Decide on campaign objectives.
Once you have a significant email list of existing and possible clients, decide on any objectives you have for the campaign. Why are you sending the emails? What do you want them to accomplish? How do you want to demonstrate your business to subscribers?
Once you have these questions answered and outlined, and your specific goals established, you can start building your physical campaign, focusing on the specific goals. Outlining your campaign objectives beforehand gives your promotions a clean, crisp and specific purpose that’s easy for customers to see and follow.
4. Draft an email.
Now comes the fun part: drafting your email! Many email marketing campaign providers will have templates available for you to choose from for your email, but it’s important to still keep these content tips in mind:
- Use a strong subject line. The stronger the line, the more likely people are to open the email.
- Grab their attention. Get your readers interested with an attention-grabbing headline.
- Remember text/image ratio. Have a good mixture of text and images to keep people’s interest.
- Emphasize call to action. What do you want your readers to do? Tell them!
- Personalize it. Try personalizing your emails with the recipient's name.
5. Send it out.
Finally, now comes the time to officially send out your email marketing campaign. Consider the best day of the week to send your emails, best time of the day, most responsive subject lines, how best to personalize your emails, etc. The more practice you have, the more efficient your business will become and the more income you will generate!
When it comes to marketing for your small business, consider an email marketing campaign to engage customers and drive sales. Not only will you save money, but your business will prosper and grow in effect.
If your business is invested in content marketing, utilize these ideas to either jump start your current blog or start a new one. When your blog is up-to-date and engaging, customers will be more inclined to follow, and your company will reap the benefits.
