Growing a business means getting your brand out there. And even though digital has dominated the scene, nothing beats print marketing when it comes to spreading the word.
Whether it’s direct mail, branded apparel or good old fashioned business cards, research proves time and again that print continues to make impressions long after the last email has faded. In a noisy, fleeting digital world we’ve increasingly trained ourselves to filter out, print provides a tangible presence that’s uniquely good at getting people’s attention.
To help you make the most of your ink-and-paper opportunities, we’ve created a list of six highly effective print marketing ideas. Use them for inspiration, then let’s work together to bring all your print aspirations to life.
Direct mail
There’s a reason campaigns that combine direct mail and email perform up to six times better than email alone. In our universe of crowded inboxes, the mailbox provides a personal touch that’s much harder to ignore. In fact, 70% of consumers say direct mail is more personal than online transactions, according to Small Business Trends.
For your next campaign, consider a glossy, beautiful direct mailer to rev up your return on investment. We can help you amp it up even further by personalizing each piece with variable data, so your customers will feel like you’re speaking directly to them.
Signage, posters and event displays
Visibility is everything in business, and what better way to ensure your brand is seen than through bold, eye-catching elements like signage and event displays? These materials are perfect for broadcasting your brand identity to a crowd—whether from your storefront or the conference hall—and are sure to be worth the investment.
Business cards
When it comes to introductions that won’t fade away, business cards are a must-have. They provide a tangible reminder of a meeting or conversation and can often lead to future business opportunities. A well-designed business card can make a lasting impression, so make sure yours reflects your brand—and your creativity. Think outside the box with colors, shapes, art or even materials like metal to make your business cards not just reminders, but conversation starters.
Promo products
Promotional products are a fantastic way to stay at the forefront of your customers' minds. Whether it's a branded pen, a reusable tote bag or a stylish coffee mug, these items serve as daily reminders of your brand. Plus, they're a great way to show customer appreciation. And over two-thirds of recipients say their opinion of a brand changes for the better after receiving a promo item. Moreover, 40% are more likely to leave a positive online review after receiving one. Now those are statistics worth putting on a t-shirt.
Reports, flyers and brochures
These print materials are often the first point of contact between your business and potential customers. They offer an opportunity to communicate your brand's story, services and values in a compelling, easy-to-digest format. Producing high-quality reports, flyers and brochures that effectively communicate your brand's message and drive engagement could be one of the best investments you make all year.
Trade show materials
Trade shows are a great opportunity to showcase your brand and connect with industry peers and potential customers. Having a booth that stands out with engaging, branded materials can make all the difference. For your next event, come prepared with banners, table covers and other materials that will make your brand shine.
Despite the digital deluge, print marketing is as relevant and effective as ever. For your next campaign or branding event, consider all the ways you can use paper and ink to create an indelible impression on the minds of your clients and customers.
